Australia
Key mobile trends
In 2010 1.3 million youth switched accounts in Australia; a substantial amount for a market of around 6 million youth mobile owners. With penetration rates of over 100%, the key to increasing the bottom line is not in acquiring new subscribers but in reducing churn. Apps and services such as mobile money may be the key to growth in the country’s youth mobile market
flickr © luluemon athletica
Implications
As one the most advanced markets in the region, looking at the Australian mobile youth culture may present an opportunity to understand the what lays ahead for other countries in the region . Mobile brands need to understand what influences youth in Australia in order to influence rest of the markets in the region.contact mobileYouth 2012 Report.
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