New Zealand

Key mobile trends

With over penetration rates exceeding 100%, growth net accounts in New Zealand mobile youth market comes from secondary accounts. A relatively small market compared to other countries in the region, the New Zealand youth market is an ideal test market for new product innovations for both mobile handset brands and mobile operators. Perhaps the biggest potential of the New Zealand youth market in is not in the revenue it brings but the youth insights that can be used by a mobile brand in other markets.

flickr © Presleyjesus

Implications

The size and maturity of New Zealand youth mobile market has insulated it from rock bottom ARPU levels driven by price wars by operators.  The situation also opens the market dramatic changes in the competitive landscape.  The key to staying ahead of the curve lays in having an understanding what truly drives the behaviors of youth. Contact us to get the mobileYouth 2012 Report

 NZ data charts mobileyouth

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