mobileYouth Asia – youth marketing & mobile research

What is mobileYouth Asia?

Your resource to discover key trends and insights in mobile and youth culture in Asia Pacific. More than half of the world’s young mobile users are in Asia. Understand the drivers behind their behavior to predict and anticipate the future of mobile money services, messaging applications, and smartphone technology in countries such as China, India, Indonesia, Malaysia, Singapore, Australia and New Zealand.

Youth and mobile in Asia

An industry with almost one billion young mobile users, Asia is a a story of massive change and growth.  By 2015, one in every five mobile youth user in the world will be living in India. Mobile is the default device to access the internet for youth in Asia’s emerging markets.  Shifting social structures have increased the adoption of mobile phones and the intensity of their usage. mobileYouth data shows that China and India will emerge as leading youth smartphone markets by 2012. (source: mobileYouth.org)

Insights and Trends

The mobile generation spend upwards to 25% of their income on mobile. Though in some markets the youth market has reached the ARPU ceiling, the business case for youth in Asia is still strong, especially considering when lifetime value, innovation, and influence through word-of-mouth marketing is taken into consideration. There are opportunities for operators to use VAS such as mobile money services as more effective churn reduction strategy compared to the usual Youth Loyalty Programs (source: mobileYouth.org)

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