Australia will surpass Japan in mobile data usage in 2015

January 6, 2012

Australia will exceed Asian countries in mobile data use in 2015 with a projected 4038 MB data usage per mobile connection per month. It will surpass Japan which  posted the highest data usage in 2009 and 2010. On the other end, both India and China will still experience  lower mobile data traffic in 2015, with [...]

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mobileYouth Asia LIVE: Meet the Fans – An Alternative Approach to Marketing

July 20, 2011

Learning from Star Wars & instant noodles: how can we help our fans to market our brands?

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mobileYouth Asia LIVE!: The Small Little Things

July 13, 2011

Often times, by better understanding a problem, a company can actually achieve great results with small, yet crucial, changes. This is what this week’s mobileYouth Asia LIVE! presentation is all about.

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mobileYouth Asia LIVE!: What You Mean to Me – How Young People are Personifying Your Mobile

June 28, 2011

“A rose by any other name would smell as sweet,” Shakespeare once wrote. While that might be so, think about all the other flowers that look nice, but never became that popular because of their unfortunate names; flowers like, Spider Wort, or Cow Slobber. But even more important than the names that we give ourselves [...]

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mobileYouth Asia LIVE!: Ice Cream & iPhones – A Cool Marketing Lesson for Mobile Companies

June 8, 2011

What is it about Asians and our love for food? In Hong Kong, you’d see girls decked out in Gucci, standing in line to eat noodles from a street vendor. In Jakarta you’d see young people tripping over themselves to find out the next location of Keripik Maicih. Can mobile companies develop this kind of [...]

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mobileYouth Asia Trendwatch: Vodafone and Airtel go head to head in the Indian youth market. Find out who wins.

June 8, 2011

This week we sent our trendspotter in India – Rajesh Jha – to scour the streets of Ahmedabad and pit a battle between Vodafone and Airtel subscribers. This is what he brought back to us. Mujahid, 19, Ahmedabad, Prepaid Vodafone 1. How long have you been using your network? I am using Vodafone for last [...]

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mobileYouth Asia LIVE!: Smoking Your Nokia – The Social Currency of Nokia, BlackBerry, Samsung and Sony Ericsson in Asia

May 31, 2011

In terms of social currency for young people, mobile phones are what smoking was.

So how should marketers in Nokia, Samsung, BlackBerry, and Sony Ericsson adjust their strategy?

Find out in this edition of mobileYouth Asia LIVE! Smoking Your Nokia

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Arini Gadis Wijaya

May 23, 2011

Chief Trendspotter for Asia Arini Gadis Wijaya is finishing her first degree in management in university. She is eloquent, highly-observant, and a self-proclaimed research lover. As mobileYouth Asia’s Chief Trendspotter for Asia, she is responsible in gathering info from our network in the various countries in Asia. This Indonesian girl is currently based in Thailand. [...]

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mobileYouth Asia LIVE!: Churn is Social – Youth and Churn Part 2 – What’s the Best Loyalty Strategy for Mobile Operators in Asia?

May 20, 2011

Is there such a thing as loyalty when it comes to young people and mobile operators? What are the limitations of using price as a strategy to reduce churn? Can operators use influencers in a group to get the group to switch operators? What can operators learn from the young people in the Harajuku area of Tokyo?

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mobileYouth Asia LIVE!: Revolutionistas & BlackBerry — To Whom Should RIM Target Its Marketing?

May 16, 2011

To whom should Research in Motion be focusing its marketing in Asia?

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